Faculty in the BMM Department.

Bachelor Mass Media

Activities for the academic year 2020-21

Activities for the academic year 2019-20

Guest lectures
• Copywriting in Contemporary Society, June 2019
Resource: Ms. Nirali Vaidya, Assistant Creative Director, Muse Advertising
Learnt about the impact of social media on advertising copy and the need for brevity in today’s technology driven society.
• Poetry and the Poet, July 2019
Resource: Manisha Lakhe, Writer
Understood that poetry is the personal diary of a poets experiences
• Relevance of writing in Contemporary Media, August 2019
Resource: Ms. Pratika Prabhune, Azadi Records
With the increasing need to be visible on social media , the language of advertising has changed. How best to adapt language to appeal to your target audience
• The Campaign Story, October 2019
Resource: Ms. Ruta Desai, Interface Advertising
Advertising is driven by the story teller. The campaign needs to satisfy AIDA to be effective.
• Growing Influence of Digital Media, January 2020
Resource: Mr. Hitesh Motwani, O&M
The digital space has taken the world by storm. New trends are fast evolving and there is a need to keep pace.
• The Creative Brief – understanding Client Needs, February 2020
Resource: Ms. Ruta Desai, Interface Advertising
The Client needs have to come first when planning a Campaign. Creativity needs to go hand in hand with the promotion of the product and the medium chosen. The talk aims at understanding how to bridge this challenge.
• Contemporary Research Methods, January 2020
Resource: Mallika Gulati
The questionnaire is the main instrument for collecting data in survey research. How to formulate questions so that the respondent can reply honestly and without getting confused.
Discussion
• Alternative Media and scope of Advertising, July 2019
Resource: Ms. Anisha Nair, BEAR Advertising. Australia
Discussion on the biproducts of a hyperconnected world on the consumption of news and media due to the insatiable need for instant gratification.
Workshop
• Workshop on InDesign, September 2019
Resource: Mr. O. Saldhana
New tools and software learning for the market are the key to success. Being aware of them is a step closer.

Activities for the academic year 2018-19

GUEST LECTURES 2018 -2019

Copywriting in Contemporary Society by Ms. Nirali Vaidya, Assistant Creative Director, Muse Advertising – 23 June 2018
Disruption in Media by Mr. Narinder Kapur Writer & Curator, Scroll – 4 July 2018
Media Bias & Alternative Media by Mr. Avinay Yadav, Researcher at Centre for Education & Documentation – 29 June 2018
The Structure of The Indian Constitution by Mr. Tanveer Hassan, CIS, Bengaluru – 13 July2018
The Battle of Bhima Koregaon: An Unending Journeyby Somnath Waghmare, Film maker, research scholar at Tata Institute of Social Science and a Dalit and anti-caste activist – 20 July2018
Research for Advertising by Shruti Nair of Godrej – 20 July 2018
Writing a Well-researched Paper – Components of Research Writing by Sohnee Hershey-Deputy Digital Editor, Economic and Political Weekly – 24 July 2018
Ethics of Clinical Research by Abhijeet Safai, Symbiosis Centre of Health Care, Pune – 28 July 2018
Writing Copy for Social Media by Mr. Suhrid Pawar, Creative Group Head (Copy) at Sorento Healthcare Communications – 19 August’18
Writing Copy with Creativity Anisha Nair – Copywriter – Bear Marketing, BNE, Australia – 7 September 2018
How to Write Poetry by Dr. Manisha Lakhe, writer and Film Critic – 4 August 2018
Radio Scripting for the Millennial by Mr. Glen Saldhana – Fever 104 FM – 8 September 2018
Book discussion – Rule Breakers with the Author Ms. Preeti Shenoy – 22 September 2018
Screening of Gli Arancini di Montalbano followed by a discussion with Consolato Generale d’Italia a Mumbai – Ms. Stefania Costanza & Prof. Tanya Roy – 16 October 2018
Traditional vs Neo Radio & TV vs. Internet Viewing by the RJ Aniket Agrey
Contemporary Trends in Advertising Research by Mallika Gulati – Kantar IMRB -15 February 2019

WORKSHOPS 2018-2019

Recognizing Fake News by Shweta Bhadral – 21 September 2018
Antarchakshu® 2.0 -The Eye Within, conceptualized by the XRCVC and conducted by Mr. Krishna Warrier – 27 February 2019

SPECIAL MENTION

First place at the National College festival ‘Cutting Chai’
Second place at the Wilson College Festival ‘Polaris’.
Participation in Walk of the Future – A peace march to encourage tolerance towards all Religions, Genders and Cultures.
Participation in Conference on Youth Manifesto: Aspirations Challenges & Solutions by Observer research foundation at KC College
Attended Literature Live! Evening on Trauma of Partition of India by Sanjeev Jain
Participated in Story & Poetry Writing Contest – Literature Live on 4 October 2018. 5 students won the competition and were invited to participate in Literature Live as well as being published in their magazine.

Activities for the academic year 2017-18

GUEST LECTURES 2017-2018

Copywriting in Contemporary Society by Nirali Vaidya, Assistant Creative Director, Muse Advertising – 23 June 2017
Disruption in Media by Narinder Kapur Writer & Curator, Scroll was well received – 4 July 2017.
Media Bias & Alternative Media by Mr. Avinay Yadav – 9 July 2017
The art of Theatre by Smriti Gupta – Marketing Trainee, Thespo Theatre Group – 27 July 2017
Politics of Art by Nancy Adajanin – 12 August 2017
The Basics of Film Making Theory; Camera & Lights’by Sanjog Sakpal – 25 August 2017
Contemporary World Cinema conducted by Bhagirathi Raman of MAMI – 6 September 2017
Diaspora & Cinema by Kanchan Mahadevan – 15 September 2017
Higher studies in Vancouver was a session conducted by the Vancouver Film School -9 January 2018
Writing Copy for Social Media by Suhrid Pawar, Creative Group Head (Copy), Sorento Healthcare Communications – 19 August 2017
Relevance of Writing in Contemporary Media by Shruti Nair of Lowe Lintas – 1 September 2017
The Indian Constitution and the present Political Scenario by Tanveer Hassan – 11 January 2017
Theatre and the Fourth Wall by Omkar Bhatkar of Metamorphosis Theatre – 24 September 2017
Traditional vs. Neo Radio & TV vs. Internet Viewing by the RJ Aniket Agrey of Radio – 6 January 2018
Preparing a Research Questionnaire by K. Shridhar – 16 February 2018

WORKSHOPS 2017 -2018

Serendipity – Karma – Yin and Yang and the Circle of Life by Omkar Bhatkar – 26 & 27 July 2017
Safe City – Against Sexual Harassment by Red Dot Foundation – 22 August 17
Visual Poetry – Sound and Vision by Omkar Bhatkar -11 August 2017

SPECIAL MENTION

Andrew’s was selected as one of the venues for the screening of the International Don Bosco Film Festival for Youth. 21 films were screened over 2 days and discussions were held with the award winning actors and directors of the festival – 23 – 24 January 2017

Sanika Gadgil was one of the finalist at The Times Fresh Face Competition.

Activities for the academic year 2016-17

GUEST LECTURES 2016-2017

Copywriting in Contemporary Society by Nirali Vaidya, Assistant Creative Director, Muse Advertising – 26 July’16
Disruption in Media by Narinder Kapur Writer & Curator, Scroll – 27 July ’16
Media Bias & Alternative Media by Mr. Avinay Yadav, Researcher at Centre for Education & Documentation
Screening of the Best Short films of 2016 was conducted by Cyrus Dastoor of ‘Shamiana’ in collaboration with YES Bank – 1 August’16
The Basics of Film Making Theory; Camera & Lights’by Sanjog Sakpal – 29 August ’16
Conflict Writing in collaboration with Lit Live by Shefali Shah – 2 August’16
Writing Copy for Social Media by Suhrid Pawar, Creative Group Head (Copy) at Sorento Healthcare Communications – 19 August’16
Relevance of writing in Contemporary Media by Shruti Nair – 23 August 2016
Advertising without advertising by Mallika Gulati, both of Lowe Lintas – 24 August 2016
Spaces Between by Ziba Bhagwagar, Director of the film – 16 December 2016

SPECIAL MENTION 2016 – 2017

Shaad Akhtar was selected as part of the 10 member core, Young Critic Jury at MAMI.
Shikha Alaagh won the SPICE award for Excellence in BMM along with Mr. Shaad Akhtar.
Devon Saxby was adjudged Best all-rounder by OLIO- the Drama Association.
Anisha Jadhav was adjudged the best sports woman for the year.
Active participation in the Chimbai Beach Clean-up Project – February ’17.