Faculty in the BMM Department.

Bachelor Mass Media

Activities for the academic year 2020-21

Activities for the academic year 2019-20

 Guest lectures
• Copywriting in Contemporary Society, June 2019
Resource: Ms. Nirali Vaidya, Assistant Creative Director, Muse Advertising
Learnt about the impact of social media on advertising copy and the need for brevity in today’s technology driven society.
• Poetry and the Poet, July 2019
Resource: Manisha Lakhe, Writer
Understood that poetry is the personal diary of a poets experiences
• Relevance of writing in Contemporary Media, August 2019
Resource: Ms. Pratika Prabhune, Azadi Records
With the increasing need to be visible on social media , the language of advertising has changed. How best to adapt language to appeal to your target audience
• The Campaign Story, October 2019
Resource: Ms. Ruta Desai, Interface Advertising
Advertising is driven by the story teller. The campaign needs to satisfy AIDA to be effective.
• Growing Influence of Digital Media, January 2020
Resource: Mr. Hitesh Motwani, O&M
The digital space has taken the world by storm. New trends are fast evolving and there is a need to keep pace.
• The Creative Brief – understanding Client Needs, February 2020
Resource: Ms. Ruta Desai, Interface Advertising
The Client needs have to come first when planning a Campaign. Creativity needs to go hand in hand with the promotion of the product and the medium chosen. The talk aims at understanding how to bridge this challenge.
• Contemporary Research Methods, January 2020
Resource: Mallika Gulati
The questionnaire is the main instrument for collecting data in survey research. How to formulate questions so that the respondent can reply honestly and without getting confused.
Discussion
• Alternative Media and scope of Advertising, July 2019
Resource: Ms. Anisha Nair, BEAR Advertising. Australia
Discussion on the biproducts of a hyperconnected world on the consumption of news and media due to the insatiable need for instant gratification.
Workshop
• Workshop on InDesign, September 2019
Resource: Mr. O. Saldhana
New tools and software learning for the market are the key to success. Being aware of them is a step closer.

Activities for the academic year 2018-19

GUEST LECTURES 2018 -2019

• Copywriting in Contemporary Society by Ms. Nirali Vaidya, Assistant Creative Director, Muse Advertising – 23 June 2018
• Disruption in Media by Mr. Narinder Kapur Writer & Curator, Scroll – 4 July 2018
• Media Bias & Alternative Media by Mr. Avinay Yadav, Researcher at Centre for Education & Documentation – 29 June 2018
• The Structure of The Indian Constitution by Mr. Tanveer Hassan, CIS, Bengaluru – 13 July2018
• The Battle of Bhima Koregaon: An Unending Journeyby Somnath Waghmare, Film maker, research scholar at Tata Institute of Social Science and a Dalit and anti-caste activist – 20 July2018
• Research for Advertising by Shruti Nair of Godrej – 20 July 2018
• Writing a Well-researched Paper – Components of Research Writing by Sohnee Hershey-Deputy Digital Editor, Economic and Political Weekly – 24 July 2018
• Ethics of Clinical Research by Abhijeet Safai, Symbiosis Centre of Health Care, Pune – 28 July 2018
• Writing Copy for Social Media by Mr. Suhrid Pawar, Creative Group Head (Copy) at Sorento Healthcare Communications – 19 August’18
• Writing Copy with Creativity Anisha Nair – Copywriter – Bear Marketing, BNE, Australia – 7 September 2018
• How to Write Poetry by Dr. Manisha Lakhe, writer and Film Critic – 4 August 2018
• Radio Scripting for the Millennial by Mr. Glen Saldhana – Fever 104 FM – 8 September 2018
• Book discussion – Rule Breakers with the Author Ms. Preeti Shenoy – 22 September 2018
• Screening of Gli Arancini di Montalbano followed by a discussion with Consolato Generale d’Italia a Mumbai – Ms. Stefania Costanza & Prof. Tanya Roy – 16 October 2018
• Traditional vs Neo Radio & TV vs. Internet Viewing by the RJ Aniket Agrey
• Contemporary Trends in Advertising Research by Mallika Gulati – Kantar IMRB -15 February 2019

WORKSHOPS 2018-2019

• Recognizing Fake News by Shweta Bhadral – 21 September 2018
• Antarchakshu® 2.0 -The Eye Within, conceptualized by the XRCVC and conducted by Mr. Krishna Warrier – 27 February 2019

SPECIAL MENTION

• First place at the National College festival ‘Cutting Chai’
• Second place at the Wilson College Festival ‘Polaris’.
• Participation in Walk of the Future – A peace march to encourage tolerance towards all Religions, Genders and Cultures.
• Participation in Conference on Youth Manifesto: Aspirations Challenges & Solutions by Observer research foundation at KC College
• Attended Literature Live! Evening on Trauma of Partition of India by Sanjeev Jain
• Participated in Story & Poetry Writing Contest – Literature Live on 4 October 2018. 5 students won the competition and were invited to participate in Literature Live as well as being published in their magazine.

Activities for the academic year 2017-18

GUEST LECTURES 2017-2018

• Copywriting in Contemporary Society by Nirali Vaidya, Assistant Creative Director, Muse Advertising – 23 June 2017
• Disruption in Media by Narinder Kapur Writer & Curator, Scroll was well received – 4 July 2017.
• Media Bias & Alternative Media by Mr. Avinay Yadav – 9 July 2017
• The art of Theatre by Smriti Gupta – Marketing Trainee, Thespo Theatre Group – 27 July 2017
• Politics of Art by Nancy Adajanin – 12 August 2017
• The Basics of Film Making Theory; Camera & Lights’by Sanjog Sakpal – 25 August 2017
• Contemporary World Cinema conducted by Bhagirathi Raman of MAMI – 6 September 2017
• Diaspora & Cinema by Kanchan Mahadevan – 15 September 2017
• Higher studies in Vancouver was a session conducted by the Vancouver Film School -9 January 2018
• Writing Copy for Social Media by Suhrid Pawar, Creative Group Head (Copy), Sorento Healthcare Communications – 19 August 2017
• Relevance of Writing in Contemporary Media by Shruti Nair of Lowe Lintas – 1 September 2017
• The Indian Constitution and the present Political Scenario by Tanveer Hassan – 11 January 2017
• Theatre and the Fourth Wall by Omkar Bhatkar of Metamorphosis Theatre – 24 September 2017
• Traditional vs. Neo Radio & TV vs. Internet Viewing by the RJ Aniket Agrey of Radio – 6 January 2018
• Preparing a Research Questionnaire by K. Shridhar – 16 February 2018

WORKSHOPS 2017 -2018

• Serendipity – Karma – Yin and Yang and the Circle of Life by Omkar Bhatkar – 26 & 27 July 2017
• Safe City – Against Sexual Harassment by Red Dot Foundation – 22 August 17
• Visual Poetry – Sound and Vision by Omkar Bhatkar -11 August 2017

SPECIAL MENTION

• Andrew’s was selected as one of the venues for the screening of the International Don Bosco Film Festival for Youth. 21 films were screened over 2 days and discussions were held with the award winning actors and directors of the festival – 23 – 24 January 2017

• Sanika Gadgil was one of the finalist at The Times Fresh Face Competition.

Activities for the academic year 2016-17

GUEST LECTURES 2016-2017

• Copywriting in Contemporary Society by Nirali Vaidya, Assistant Creative Director, Muse Advertising – 26 July’16
• Disruption in Media by Narinder Kapur Writer & Curator, Scroll – 27 July ’16
• Media Bias & Alternative Media by Mr. Avinay Yadav, Researcher at Centre for Education & Documentation
• Screening of the Best Short films of 2016 was conducted by Cyrus Dastoor of ‘Shamiana’ in collaboration with YES Bank – 1 August’16
• The Basics of Film Making Theory; Camera & Lights’by Sanjog Sakpal – 29 August ’16
• Conflict Writing in collaboration with Lit Live by Shefali Shah – 2 August’16
• Writing Copy for Social Media by Suhrid Pawar, Creative Group Head (Copy) at Sorento Healthcare Communications – 19 August’16
• Relevance of writing in Contemporary Media by Shruti Nair – 23 August 2016
• Advertising without advertising by Mallika Gulati, both of Lowe Lintas – 24 August 2016
• Spaces Between by Ziba Bhagwagar, Director of the film – 16 December 2016

SPECIAL MENTION 2016 – 2017

• Shaad Akhtar was selected as part of the 10 member core, Young Critic Jury at MAMI.
• Shikha Alaagh won the SPICE award for Excellence in BMM along with Mr. Shaad Akhtar.
• Devon Saxby was adjudged Best all-rounder by OLIO- the Drama Association.
• Anisha Jadhav was adjudged the best sports woman for the year.
• Active participation in the Chimbai Beach Clean-up Project – February ’17.

BACHELOR OF MASS MEDIA – SYLLABUS 

F.Y.B.M.M – Semester I

• Introduction to Sociology
• Effective Communication Skills -I
• Fundamentals of Mass Communications
• Introduction to Computers
• Landmark Events in 20th Century History of World, India & Maharashtra
• Introduction to Economics

F.Y.B.M.M – Semester II

• Political Concepts and Indian Political System
• Effective Communication Skills – II
• Principles of Management & Marketing
• Introduction to Psychology
• Translation Skills
• Introduction to English Literature

S.Y.B.M.M – Semester III

• Introduction to Public Relations
• Introduction to Media Studies
• Culture Studies
• Understanding Cinema
• Advanced Computers
• Introduction to Creative Writing

S.Y.B.M.M – Semester IV

• Photography and Print Production
• Introduction to Advertising
• Introduction to Journalism
• Radio and Television
• Mass Media Research
• Organisational Behaviour

T.Y.B.M.M(ADVERTISING) – Semester V

• Advertising in Contemporary Society
• Copywriting
• Advertising Design(Project Paper)
• Consumer Behaviour
• Media Planning and Buying
• Brand Building

T.Y.B.M.M(JOURNALISM) – Semester V

• Reporting
• Editing
• Feature and Opinion
• Journalism and Public Opinion
• Indian Regional Journalism
• Newspaper & Magazine Making(Project Paper)

T.Y.B.M.M(ADVERTISING) – Semester VI

• Contemporary Issues
• Advertising & Marketing Research
• Legal Environment & Advertising Ethics
• Financial Management for Marketing & Advertising
• Agency Management
• Principles and Practise of Direct Marketing
  

T.Y.B.M.M(JOURNALISM) – Semester VI

• Contemporary Issues p
• Press Law and Ethics
• Broadcast Journalism
• Business and Magazine Journalism
• Internet and Issues in the Global Media
• News Media Management

DETAILED SYLLABUS:
FYBMM SYLLABUS
SYBMM Sem III & IV 2015-16 SYLLABUS
Advertising-Sem-V SYLLABUS
Journalism-Sem-V SYLLABUS
Advertising-Sem-VI SYLLABUS
D-Journalism-Sem-VI SYLLABUS