B.M.M.
BACHELOR OF MASS MEDIA – SYLLABUS
F.Y.B.M.M – Semester I
- Introduction to Sociology
- Effective Communication Skills -I
- Fundamentals of Mass Communications
- Introduction to Computers
- Landmark Events in 20th Century History of World, India & Maharashtra
- Introduction to Economics
F.Y.B.M.M – Semester II
- Political Concepts and Indian Political System
- Effective Communication Skills – II
- Principles of Management & Marketing
- Introduction to Psychology
- Translation Skills
- Introduction to English Literature
S.Y.B.M.M – Semester III
- Introduction to Public Relations
- Introduction to Media Studies
- Culture Studies
- Understanding Cinema
- Advanced Computers
- Introduction to Creative Writing
S.Y.B.M.M – Semester IV
- Photography and Print Production
- Introduction to Advertising
- Introduction to Journalism
- Radio and Television
- Mass Media Research
- Organisational Behaviour
T.Y.B.M.M(ADVERTISING) – Semester V
- Advertising in Contemporary Society
- Copywriting
- Advertising Design(Project Paper)
- Consumer Behaviour
- Media Planning and Buying
- Brand Building
T.Y.B.M.M(JOURNALISM) – Semester V
- Reporting
- Editing
- Feature and Opinion
- Journalism and Public Opinion
- Indian Regional Journalism
- Newspaper & Magazine Making(Project Paper)
T.Y.B.M.M(ADVERTISING) – Semester VI
- Contemporary Issues
- Advertising & Marketing Research
- Legal Environment & Advertising Ethics
- Financial Management for Marketing & Advertising
- Agency Management
- Principles and Practise of Direct Marketing
T.Y.B.M.M(JOURNALISM) – Semester VI
- Contemporary Issues p
- Press Law and Ethics
- Broadcast Journalism
- Business and Magazine Journalism
- Internet and Issues in the Global Media
- News Media Management
DETAILED SYLLABUS: