BACHELOR OF MASS MEDIA – SYLLABUS 

F.Y.B.M.M – Semester I

  • Introduction to Sociology
  • Effective Communication Skills -I
  • Fundamentals of Mass Communications
  • Introduction to Computers
  • Landmark Events in 20th Century History of World, India & Maharashtra
  • Introduction to Economics

F.Y.B.M.M – Semester II

  • Political Concepts and Indian Political System
  • Effective Communication Skills – II
  • Principles of Management & Marketing
  • Introduction to Psychology
  • Translation Skills
  • Introduction to English Literature

S.Y.B.M.M – Semester III

  • Introduction to Public Relations
  • Introduction to Media Studies
  • Culture Studies
  • Understanding Cinema
  • Advanced Computers
  • Introduction to Creative Writing

S.Y.B.M.M – Semester IV

  • Photography and Print Production
  • Introduction to Advertising
  • Introduction to Journalism
  • Radio and Television
  • Mass Media Research
  • Organisational Behaviour

T.Y.B.M.M(ADVERTISING) – Semester V

  • Advertising in Contemporary Society
  • Copywriting
  • Advertising Design(Project Paper)
  • Consumer Behaviour
  • Media Planning and Buying
  • Brand Building

T.Y.B.M.M(JOURNALISM) – Semester V

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Newspaper & Magazine Making(Project Paper)

T.Y.B.M.M(ADVERTISING) – Semester VI

  • Contemporary Issues
  • Advertising & Marketing Research
  • Legal Environment & Advertising Ethics
  • Financial Management for Marketing & Advertising
  • Agency Management
  • Principles and Practise of Direct Marketing

T.Y.B.M.M(JOURNALISM) – Semester VI

  • Contemporary Issues p
  • Press Law and Ethics
  • Broadcast Journalism
  • Business and Magazine Journalism
  • Internet and Issues in the Global Media
  • News Media Management

 

 

DETAILED SYLLABUS:

FYBMM SYLLABUS

SYBMM Sem III & IV 2015-16 SYLLABUS

Advertising-Sem-V SYLLABUS

Journalism-Sem-V SYLLABUS

Advertising-Sem-VI SYLLABUS

D-Journalism-Sem-VI SYLLABUS